24MEDIA chooses the ad technology of ADTECH

24MEDIA, the largest digital publishing group in Greece, chooses ADTECH as the technological solution in ad serving and in management of advertising space.

This is the second important innovation that the 24MEDIA group announces in the last 3 months, following its strategic partnership with the Nugg.ad audience targeting platform.

Fragiskos Monogios, Commercial Director of 24MEDIA stated:

"The digital Market is developing rapidly and 24MEDIA should, as the leading Digital Publisher, become the first group in the Greek market to take it to the next step of advertising technology. We chose ADTECH as it consists a complete Ad -serving solution that covers all creative possibilities and distribution channels like Video, Mobile, Rich Media and Programmatic Trading (real time bidding) etc.

With ADTECH we are upgrading our offered services to advertisers and agencies, being able to use our inventory in the most effective way, applying innovative solutions such as Nugg.ad’s advanced audience targeting. An important factor in choosing ADTECH has been the fact that ADWEB is their representative in the Greek market and provides the highest level of support and understanding of the market and its special characteristics."

24MEDIA Supports the Efforts of Kethea-Strofi

24MEDIA, and SPORT24 in specific, was the Official Communication Sponsor of the 31st Athens Classic Marathon and supported the running team of  "#1morekm", participating with a team of 109 runners in total.

Based on donations submitted by runners, 1260 euros were gathered in total, and were donated to KETHEA STROFI, a comprehensive network of services for young drug users (aged 13- 21) and their families.The amount donated will be used foracquiring audiovisual material, for the Kethea Strofi radio station located in Agios Panteleimon.

24MEDIA Golden Sponsor of the 2013 Ermis Awards

For a second year in a row, 24MEDIA supported the institution of Ermis Awards, effectively showing its continuous support to the advertising industry.

Fragkiskos Monogios, Commercial Director of 24MEDIA, prior to awarding the Grand Ermis Media Agency of the year Award to Tempo OMD Hellas, stated: "Today we firstly welcome and support the people who create and secondly the works they create. We congratulate business executives who work methodically and we praise personal professional excellence prior to company excellence.

In this way, we show how to move forward in our market and we believe a next day that will be better, when man will be the center of all activities.

With the continuous support of the professionals of our market, we will be able to overcome obstacles and drive growth in our business.

A Wish for the future: Lets share more and lets believe in our teams who work as single units."

Dynamic Presence for SPORT24 at the 31st Athens Classic Marathon

Sport24.gr was once again the Official Communication Sponsor of 31st Classic Marathon, which was held on November 10, 2013.

SPORT24 supported the running team of "#1morekm" and participated with 109 runners on the 5km, 10 km road races and the marathon. Based on donations submitted by runners, 1260 euros were gathered in total, and were donated to the people of KETHEA (Therapy Center for Dependent Individuals) and particularly to KETHEA STROFI, a comprehensive network of services for young drug users (aged 13- 21) and their families.

In addition, Sport24.gr offered media coverage of this major sport event with a variety of articles, news, interviews and competitions with free registration for its readers as a prize. The actual event of Sunday the 10 of November was covered live through the SPORT24 live blog platform.

It is worth mentioning that this year the number of total registrations marked a  new record of more than 30,000 runners registered at all distances, who surpassed themselves and contributed to the efforts of non-governmental organizations and foundations  to raise funds.

Live Presentation of the New AEK FC Stadium Broadcasted Through Dailymotion

The Dailymotion video platform was chosen for the live streaming of the presentation of the new football stadium of AEK. This presentation of "Agia Sofia" and the museum of Refugees took place on Wednesday 6th of November at the central scene of the Onassis Cultural Center.

The results of this live broadcast was a big success, as it recorded more than 260,000 live video views  from all over the world, in a total duration of 90 minutes. Users had the opportunity to enjoy the live coverage of this important event in High Definition

Dailymotion Video Platform offers to its official users a variety of privileged choices like unlimited uploading in size and duration without restrictions, high video analysis 1080p, live streaming without any bandwidth costs, custom player skins and much more. Moreover, it provides advertisers and media shops with an amount of possibilities in display and in-stream advertising.

Fragkiskos Monogios, Commercial Director of the network stated "Leading companies have trusted us with their products and have enjoyed the excellent quality of the services we provide."

Dailymotion.com gr belongs to the network of partner sites of 24MEDIA.

24MEDIA and EUROLEAGUE Announce Partnership

BARCELONA and ATHENS, October 21, 2013 –Euroleague Basketball and 24MEDIA, the largest digital publishing group in Greece, today announced the launch of their partnership.

Sport24.gr will serve as the host for the official online destination for the Turkish Airlines Euroleague fans in Greece and Cyprus.

The new site, hosted in a special section of Sport24.gr, will allow users to follow Turkish Airlines Euroleague in Greek, with access to video highlights, news from top Basketball journalists in Greece, extensive articles, various polls & contests, real-time live statistics, results, standings, a complete photo gallery and many more exciting features.

Top Basketball journalists in Greece, including Giannis Fileris, Nikos Papaioannou, Stefanos Triantafillos, Manos Michalos and Niki Bakouli will bring their expertise to the new Turkish Airlines EUROLEAGUE Official website.

The multimedia content of the new destination will also be included in the SPORT24 Mobile Application available for IOS & Android devices.

Additionally, fans will be able to follow the new Turkish Airlines Euroleague Official Destination on social media, specifically:

Facebook:  facebook.com/EuroleagueGR

Twitter: EuroleagueGR

Powerful Partnership Between 24MEDIA & NUGG.AD

Berlin/Athens 9.10.2013:  24MEDIA, Greece's top digital media group, and nugg.ad, Europe's leading provider of digital brand engagement measurement and advanced audience targeting, are working together to provide improved targeting opportunities for the Greek advertising market. With plenty of popular brands, such as Sport24.gr, News247.gr, Cosmo.gr, Oneman.gr, Contra.gr, Dailymotion.com/gr, 24MEDIA, introduces nugg.ad's solutions, offering innovative practices to advertising brands.

By using nugg.ad tools and solutions, 24MEDIA now has access to detailed target group insights and thus the opportunity to improve its targeting as well as the advertising frequency,while creating fully tailored campaigns. At the same time, nugg.ad offers online “real time” branding research, which significantly broadens the range of tools that are available to online advertisers

Commenting on this key partnership, Fragiskos Monogios, 24MEDIA’s Commercial Director stated: „We are delighted to enter into this strategic partnership with nugg.ad as we strongly believe that our long term success depends not only on our ability to offer an ever more enhanced content experience to our users, but also on our capacity to deliver innovative services to advertisers, which significantly improve their digital communication“

Stéphane Printz, Director of Sales & Business Development at nugg.ad stated: "Nugg.ad is cooperating internationally with the biggest publishers and media agencies offering innovative solutions in digital branding effectiveness and advanced audience targeting. We are very excited that these services are now available in the Greek market through our partnership with 24MEDIA, the most important Greek publisher in Digital Media “.

Distinction for SPORT24 Mobile Application/ APPWARDS 2013

The Sport24 application for smartphones, continues its successful course by winning on Tuesday, October 1st 2013, the best mobile application award in the category of "Sports & Leisure" of the Appwards 2013.

The award ceremony took place with the presence of various executives of the telecommunication industry and business representatives. Appwards 2013 is an institution which distinguishes and awards the most well-designed, user-friendly, innovative and useful mobile applications .

The SPORT24 mobile application is available for free (IOS/ ANDROID) and continues to record impressive numbers with more than 120,000 Active Users.

The awards were organized with the support of the Ministry of Development and Competitiveness, the Federation of Helenic ICT Enterprises, the Greek Mobile Operators Association, the Hellenic Association of Mobile application Companies and the Hellenic Professionals Informatics Society.

More Than 100.000 Downloads for the SPORT24 Mobile App

The SPORT24 application for smartphones, available from June 27 2013, shows impressive numbers, with over 100,000 completed downloads. Additionally, it has been ranking number 1 for a long period of time, in the sports applications category of the App Store.

WIND was the first company to commercially use the app during its launch, in order to promote the new W mobile contract for unlimited communication, through a combination of banners and push notifications.

The mobile application is available for free in IOS and ANDROID. It includes a variety of innovative features, such as real time sport news, live matches,  push notifications, excellent response times and the best possible experience for the user. The rich content and excellent design have won over the demanding sports fans,  with a recording breaking number which exceeds 100,000 downloads.

New Video Views Record for "SUPERBALL"

New video views record for the live WEB TV sports show «Super Ball» during the second consecutive season of its presence, now exceeding more than 2.000.000 video views.

The show is sponsored by NOVA and is a co-production of Sport24.gr and Contra.gr, in partnership with the video platform of Dailymotion.

«SUPERBALL» continues to maintain an impressive average engagement time of approximately 51 minutes per user.

The most recent show, of September 15th 2013 recorded 86,731 total video views and 3,950 concurrent users, with 1,087 comments and questions posted during the show.

During "the poll of the day" 12.558 users in total casted their vote. Antonis Nikopolidis was present in the studio,  while the interview of Miroslav Stoch was also a great success.

SPORT24 Innovates with New Mobile Application

SPORT24 presented it’s new application for smartphones. The application, which is available both as IOS and ANDROID, includes a number of innovative features such as push notifications (alerts for new favorite team use, and breaking news of general interest), the highest application response times under any circumstances, optimal user experience (design, visual comfort in reading, easy access to information) and "Minute by Minute" matches.

The development of the App was made by "M-STAT mobile solutions", while participated in the project as well, in order to enable the advertiser to target in the most effective way the consumer, through a series of creative or innovative practices such as full screen splash advertising (launch ad, interstitial etc.) and push notifications. The combination of content, which the user has already requested, enriched with relevant advertising messages, is used effectively for the first time in Greece in the application of SPORT24.

Strategic Cooperation between Vermantia, 24 MEDIA and Adweb

«Balla Like» is an entertaining Web TV show based on current sports news presented in a unique way.

The main presenter will be George Mitsikostas, accompanied by experienced journalists who will analyze, describe and satirize events and the key characters of each match, in Greek and various foreign leagues.

The show will be broadcasted on Mondays at 21:30, live on Contra.gr, via Dailymotion and will include competitions, live links, guests from Greece and abroad, while users will have the opportunity to decide on pieces of the content of each show through social media.

The production of the show will be done in the self-owned studios of Vermantia and it will be supported by a team of specialized partners in the production of web broadcasts, in order to display the content through various other applications and social media channels.

The broadcast of the Web TV show will be done exclusively via the DAILYMOTION video player and its live streaming services; for the successful and comprehensive promotion of the show the whole digital network of 24MEDIA will be used.

The commercial exploitation of the Web Tv show "Balla Like" is exclusively managed by Adweb, which has extensive experience in commercializing digital content.