24 MEDIA welcomes Patia Iordanidou, who undertakes the duties of Group Beauty Director throughout the Group.
The well-known journalist with sixteen years of experience as a beauty editor, will be responsible for the strategic planning and supervision of the beauty content of all 24 MEDIA media brands, as well as for the design and development of primary premium content around the beauty sector. The goal of the company is to upgrade and enhance the beauty content produced by the brands of the Group, which is directly related to the needs and requirements of the advertising market.
Patia Iordanidou has worked since 2004 as a journalist specializing in beauty in some of the most important print and online media, such as Vogue, Life & Style, Free, Insider, Athinorama, Elculture, Influencers and the Beauté, in which she played an active role in organizing the annual Prix de Beauté beauty awards. Through her journalistic career she has covered, in addition to beauty, a wide range of topics on wellness, lifestyle and fashion, with articles, interviews and opinion columns.