On 3 June, Oneman.gr officially launched “PopCode”, a new brand focusing on pop culture within and without the borders of Greek reality.
Manned by a specialized team and headed by Thodoris Dimitropoulos, Pop Code gives a daily account of pop culture, with original content, humor and a bantering and teasing style. The site mainly draws its subjects from TV, Cinema, Games, Print and the Theatre
Manos Michalos, Content Director for 24MEDIA, stated: “We are very pleased and proud of PopCode. The 24MEDIA team has been aspiring for quite a while now to introduce the above project to Greek audiences, with content that revolves around pop culture and which in the digital age is in high demand, easily consumed and with high expectations from its audience. This has been achieved today via a brand that comes to build upon the exceptional foundations set by Oneman. With contemporary subjects, mobile-first design, a clean environment for readers and advertisers, emphasis on native advertising, PopCode constitutes a step forward for the entire 24MEDIA group.”