During the Lidl Fan Cup, which takes place from June 2 to the 13th of July 2014, football fans from all over Europe have the opportunity to participate in the ultimate tournament of football, player against player, and country against country. Lidl, focusing on innovation, created a unique social media experience via Facebook.
While matches take place online among 10 million Facebook fans of LIDL, each penalty happens in fact off-line, through a complex technical system, which Lidl developed specifically for this fan based soccer tournament.
24MEDIA, further increasing its competitiveness in the rapidly evolving ecosystem of digital services, supports this innovative initiative. SPORT24 and CONTRA, alongside NEWS247, are the exclusive media sponsors of the LIDL fan cup 2014.